If you are struggling to be seen and heard or are looking for a few great ways to boost brand awareness in a cost effective manner, we have come up with five simple ways to do this using branded merchandise and promotional products:
1. Branded Bags
There is much emphasis at the moment on both businesses and individuals to be environmentally aware. People are being encouraged to waste less and save more - supermarkets have started to stop putting plastic carrier bags on tills to encourage people to bring their own, some have even started to charge for plastic bags.
Why not have some branded bags printed up to give out to clients, colleagues and friends, it's environmentally friendly to re-use bags and a good method of raising brand awareness.
2. Branded T-Shirts
T-Shirts and other types of branded clothing are fantastic ways to get your corporate name and details in the public eye.
By printing up some shirts with your company name, logo and website, and distributing among colleagues, friends and clients, you can effectively create brand awareness that can last years.
3. Sponsorship
Sponsoring a sports team or charity event is another effective promotional method with good opportunities for lasting promotion from both.
4. Corporate Gifts
Offering gifts to clients is not only a fantastic opportunity to build client relations, but there is also a great opportunity to present personalised and branded gifts such as calculators, stationery and calendars.
5. A little creativity
Just get a little creative - print up some branded mouse mats and leave a couple under a mouse in a busy internet caf, leave a branded pen next to a newspaper on a busy train or coffee shop, or simply wear and flaunt your brand via your own clothing.
Simon writes for Keylogo who offer promotional products and branded merchandise to aid promotion. To find out more visit http://www.keylogo.co.uk or call 020 7987 2626.
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